Twist Effect™ transcends traditional forms of advertising and activation with a full 365° digital solution, aspiring onwards into a sophisticated communication of live brands into consumer engagements, whereby our clients are immediately able to realise the value of their brand and disseminate that brand to target markets in the shortest possible timeframe.
So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they were created with real-time tracking, no special effects and shot in a single take, which is no easy feat… just watch!
The campaign was created to showcase PlayStation’s “Immersive Movie Experience”… Seriously cool huh?… Can you guess the films? Created by The Found Collective.