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Twist Effect™ transcends traditional forms of advertising and activation with a full 365° digital solution, aspiring onwards into a sophisticated communication of live brands into consumer engagements, whereby our clients are immediately able to realise the value of their brand and disseminate that brand to target markets in the shortest possible timeframe.
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MINI: Fan The Flame Social Installation
MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates you a burst of flame on the rope in real time…
If you’re burst of flame breaks the rope and sets the MINI Countryman free, it’s yours to keep! This is another great examples of the real and digital worlds combining. By TBWA/Agency.com
